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DSMSD
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CHAPTER 111 – NEW YORK, NY Not everyone can wear New York. Built around the relentless energy of the city that never slows down, Chapter 111 represents pressure, loyalty, and the mindset required to survive one of the most demanding cities in the world....Regular price $70.00Regular priceUnit price per
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CHAPTER 111 – LOS ANGELES, CA Not everyone receives the signal. Inspired by the energy of Los Angeles after dark, Chapter 111 explores the idea that awareness comes at a cost. The brighter the lights, the harder it becomes to see what is real....Regular price $70.00Regular priceUnit price per
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CHAPTER 111 – BOSTON, MA The Standard isn't created overnight. It is earned through years of sacrifice, discipline, and an unwavering commitment to excellence. Inspired by a city where history is measured in championships and expectations never fade, Chapter 111 represents those who understand...Regular price $70.00Regular priceUnit price per
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CHAPTER 111 – CHICAGO, IL Some cities play the game. Chicago changed it. Built on pressure, intensity, and a relentless pursuit of greatness, Chapter 111 represents a city that didn't just participate in basketball culture—it helped define it. The oversized back graphic features a...Regular price $70.00Regular priceUnit price per
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LA ALBICELESTE Nuestra historia. Nuestro orgullo. Nuestro momento. Part of the BRING IT HOME World Cup Series, La Albiceleste celebrates a nation whose football culture is built on passion, identity, and an unwavering belief in the shirt. Inspired by the streets of Buenos Aires...Regular price $70.00Regular priceUnit price per
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HEXA The Beautiful Game belongs to us. Part of the BRING IT HOME World Cup Series, HEXA celebrates a nation where football is woven into everyday life. Inspired by Brazil's unmatched passion for the game, this chapter captures the energy, confidence, and creativity that...Regular price $70.00Regular priceUnit price per
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SOMOS MÉXICO El corazón de millones. Un solo país. Part of the BRING IT HOME World Cup Series, Somos México celebrates a nation where football is inseparable from identity, tradition, and pride. From packed stadiums to city streets filled with green, white, and red,...Regular price $70.00Regular priceUnit price per
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AMERICA 250 One Nation. One Team. This Is Our Turf. Part of the BRING IT HOME World Cup Series, America 250 celebrates a historic moment where sport, culture, and national identity collide. Released during the 250th anniversary of the United States, this chapter captures...Regular price $70.00Regular priceUnit price per
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6oz cotton cropped T-shirt with a modern boxy fit. Designed for oversized graphic placement, featuring large-scale prints engineered to sit clean and bold on body. Structured fabric supports the artwork, delivering strong visual impact and durability.Regular price $65.00Regular priceUnit price per
- Black
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6oz cotton cropped T-shirt with a modern boxy fit. Designed for oversized graphic placement, featuring large-scale prints engineered to sit clean and bold on body. Structured fabric supports the artwork, delivering strong visual impact and durability.Regular price $65.00Regular priceUnit price per
- White
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6oz cotton cropped T-shirt with a modern boxy fit. Designed for oversized graphic placement, featuring large-scale prints engineered to sit clean and bold on body. Structured fabric supports the artwork, delivering strong visual impact and durability.Regular price $65.00Regular priceUnit price per
- Black
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6oz cotton cropped T-shirt with a modern boxy fit. Designed for oversized graphic placement, featuring large-scale prints engineered to sit clean and bold on body. Structured fabric supports the artwork, delivering strong visual impact and durability.Regular price $39.00Regular priceUnit price per
$65.00Sale price $39.00 (-40%)- White
DSMSD is not just a clothing brand.
It is a signal.
Built around the idea that nothing is random, DSMSD exists for the people who notice the patterns before everyone else does. The repeated numbers. The strange coincidences. The feeling that reality is hiding something beneath the surface.
Inside the DSMSD universe, these moments are known as TRACE — fragments left behind by a hidden system observing human behavior, memory, and awareness.
Some people never notice it.
Others can’t stop seeing it.
Those people became TRACERS.
Every collection represents a corrupted transmission recovered from the TRACE archives. Distorted graphics, blurred visuals, surveillance references, and fragmented symbols reflect a reality becoming unstable the closer you get to the signal.
DSMSD is designed for the aware.
For the ones who stopped walking.
For the ones who looked back at the camera.
TRACERS recognize TRACERS.
Nothing is random.
DSMSD