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UGG

  • UGG-Women's Slippers and Sandals Main image UGG Women's Fluff Yeah Slide Secondary image
    UGG Women's Fluff Yeah Slide
    Whether you're in the comfort of your home or out on the town, the UGG Fluff Yeah Slide gets you style and comfort that's out of this world! Soft and plush sheepskin uppers with an open toe. Easy slip-on design with elastic strap with...
    $80.00
    $100.00 $80.00 (-20%)
    • Black Multi
    • Red Multi
  • UGG-Kids' Slippers and Sandals Main image UGG Kids' Tazz Secondary image
    UGG Kids' Tazz
    Details This is the clog you've been looking for. The platform outsole gives you that of the now lifted vibe, with a secret-sturdy step-in feel. Our ultra-lush UGGplush™ lining and insole will wrap your feet in moisture-wicking dreamy softness. And the playful UGGbraid detail...
    $95.00
    $95.00 (-0%)
    • Chestnut
    • Sand
  • UGG-Women's Boots and Booties Main image UGG Women's Classic Tall II Boot Secondary image
    UGG Women's Classic Tall II Boot
    Details Our Classic boot was originally worn by surfers to keep warm after early-morning sessions, and has since become iconic for its soft sheepskin and enduring design. Incorporating a durable, lightweight sole to increase cushioning and traction, these versatile boots pair well with practically...
    $176.00
    $220.00 $176.00 (-20%)
    • Black
    • Chestnut
  • UGG-Kids' Boots and Booties Main image UGG Kids' Neumel Platform Secondary image
    UGG Kids' Neumel Platform
    Your little one will enjoy exceptional comfort and coziness as they walk around wearing the UGG Kids Neumel Platform Boots. Suede upper. 17mm UGGplush™ 80% upcycled wool and 20% lyocell lining. 17mm UGGplush™ 80% upcycled wool and 20% lyocell insole. Foam footbed for elevated...
    $108.00
    $135.00 $108.00 (-20%)
    • Black
    • Chestnut
  • UGG-Kids' Boots and Booties Main image UGG Kids' Bailey Bow II Boot Secondary image
    UGG Kids' Bailey Bow II Boot
    The cute Baily Bow II beats the cold and keeps you cozy! This product was made in a factory that supports women in the UGG supply chain with the help of HERproject, a collaborative initiative that creates partnerships with brands like UGG to empower...
    $160.00
    $160.00 (-0%)
    • Black
    • Chestnut
    • Grey
Showing 73 -77of 77 products

The Story of the UGG Brand

In the late 1970s, Brian Smith was a hardworking accounting student living in Australia with a deep passion for surfing, music, and meditation. One day, he heard an introspective song on the radio, which sparked an idea to change his life, abandon his corporate career, and travel to California.


When he arrived in Southern California, he was inspired by the sense of freedom and the countercultural surf scene. He noticed his surfer friends didn’t wear sheepskin boots like Australians did after chilly morning surf sessions. This was when his idea for the UGG brand was born.


Brian worked tirelessly to bring his bold and distinctive idea to life. On his first sales trips, he went door-to-door to over 150 shops in SoCal, but they all turned him down, saying his product would never work next to flip-flops and board shorts.


Brian didn’t give up; he decided to sell his boots pop-up-style from the back of his van while wearing them at Malibu Point Beach. His approach was grassroots and simple: word of mouth helped folks line up to shop under the California sun.


They quickly became the next big thing; even shop owners and big retailers clamored to get their hands on them.


Within a decade, Hollywood took notice, and celebrities wore UGG brand products on red carpets and in paparazzi shots. The brand Brian Smith created became so popular that he began looking for a company to take it even further.


In 1995, Brian connected with the California company Deckers Brands, and we’ve taken the UGG brand worldwide with the same dedication to quality and craftsmanship that’s been with the brand since the beginning.


The UGG brand has committed to crafting enduring products and experiences, drawing on the original craftsmanship while modernizing them to meet the needs of our global consumers.


We’ve innovated from our early days with new bold designs, extended wearing occasions, and material innovations – and more. Our origin story energizes us today, reminding us that our brand embodies creativity, distinctiveness, and a rebellious spirit.

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